Case Overview
Mobile App
Desktop UI
Pepperkey — Real Estate Networking App
01. Product Constraints & Intent
The product was designed as a controlled professional environment rather than an open marketplace or social feed. Visibility, access, and interactions were intentionally constrained to prioritise trust, relevance, and signal quality over reach and engagement metrics
Design decisions were shaped by early-stage venture constraints: limited user base, high-stakes interactions, and the need to support confident decision-making without exposing sensitive opportunities prematurely
02. Core Product Logic
The product is structured around a small set of high-confidence actions that support fast evaluation and early deal alignment:
– scanning opportunities
– validating relevance within a professional context
– initiating focused conversations
Each action is designed to be self-contained while reinforcing a consistent decision-making logic across the product
03. Execution & Outcome
The interface and supporting design system focus on clarity, predictable interaction patterns, and high information density without visual noise
The result is a focused MVP suitable for closed-beta testing, investor and partner discussions, and further product iteration — grounded in real constraints and aligned with professional social behaviour rather than consumer engagement mechanics
