The MVP-Shaped Product
CrowdRiff Creators connects travel and tourism brands with vetted creators who shoot content on assignment. A brand posts a request, a creator picks it up, content comes back, gets rated, gets downloaded. By the time I joined, all of that worked — the two-sided exchange was live across a brand-side web app and a creator-side mobile app
The MVP-Shaped Product
CrowdRiff Creators connects travel and tourism brands with vetted creators who shoot content on assignment. A brand posts a request, a creator picks it up, content comes back, gets rated, gets downloaded. By the time I joined, all of that worked — the two-sided exchange was live across a brand-side web app and a creator-side mobile app
The work that surrounded the exchange was a different story. Whenever a request moved past the simple path — two organisations splitting one shoot, a new creator joining, a brand wanting certain creators kept out — the next step wasn't on screen. It happened by hand, on the back end. The product team had already decided which of those steps belonged inside the product. Six projects over seven months were about designing them in
The MVP-Shaped Product
CrowdRiff Creators connects travel and tourism brands with vetted creators who shoot content on assignment. A brand posts a request, a creator picks it up, content comes back, gets rated, gets downloaded. By the time I joined, all of that worked — the two-sided exchange was live across a brand-side web app and a creator-side mobile app
The work that surrounded the exchange was a different story. Whenever a request moved past the simple path — two organisations splitting one shoot, a new creator joining, a brand wanting certain creators kept out — the next step wasn't on screen. It happened by hand, on the back end. The product team had already decided which of those steps belonged inside the product. Six projects over seven months were about designing them in
The MVP-Shaped Product
CrowdRiff Creators connects travel and tourism brands with vetted creators who shoot content on assignment. A brand posts a request, a creator picks it up, content comes back, gets rated, gets downloaded. By the time I joined, all of that worked — the two-sided exchange was live across a brand-side web app and a creator-side mobile app
The work that surrounded the exchange was a different story. Whenever a request moved past the simple path — two organisations splitting one shoot, a new creator joining, a brand wanting certain creators kept out — the next step wasn't on screen. It happened by hand, on the back end. The product team had already decided which of those steps belonged inside the product. Six projects over seven months were about designing them in