Shedoni Modena — Italian Leathercraft Website
Solo Product Designer
Solo Product Designer
Solo Product Designer
Solo Product Designer
Full E-Commerce Redesign
UX Architecture
High-Fidelity UI
Design System
Brand-Commerce Integration
Full E-Commerce Redesign
UX Architecture
High-Fidelity UI
Design System
Brand-Commerce Integration
Full E-Commerce Redesign
UX Architecture
High-Fidelity UI
Design System
Brand-Commerce Integration
Full E-Commerce Redesign
UX Architecture
High-Fidelity UI
Design System
Brand-Commerce Integration
Aug 2025 — Oct 2025
Aug 2025 — Oct 2025
Aug 2025 — Oct 2025
Aug 2025 — Oct 2025
01. Product Context & Constraint
Schedoni Modena has been crafting leather goods since 1880 — with bags priced up to €10,000. The old site treated that heritage as the product. Long video intro, heavy animation, no real catalog — a brand film you couldn't shop from
The brief from the founders: keep the prestige, add the commerce. The hard part is that these two pull in opposite directions
02. Design Approach
Editorial content stays — but repositioned as purchase justification, not atmosphere. Workshop photography, automotive heritage, founder quotes — all placed to build conviction right before a product page, not instead of one
PDP was rebuilt as the core of the site. Previous version hid details behind a slide-out panel with a full-bleed horizontal gallery — impressive, unusable. New structure: photography and purchase controls side by side, color swatches for instant comparison, expandable specs. Everything needed to commit — visible on landing
Catalog, account system, wishlist, cart, multi-currency — all new, all designed to feel like they were always part of the brand
03. System & Outcome
The redesign gave Schedoni something it never had — a site that works as hard commercially as the product does physically. Conversion-critical flows (catalog → PDP → cart) now run without friction, while brand immersion stays intact throughout. The founders went from treating the site as a digital lookbook to running it as their primary sales channel
One design system ties every surface together — editorial, catalog, product, account, support. Persistent drawers, visual mega-menu, consistent spatial logic. Nothing feels added; everything feels Schedoni
01. Product Context & Constraint
Schedoni Modena has been crafting leather goods since 1880 — with bags priced up to €10,000. The old site treated that heritage as the product. Long video intro, heavy animation, no real catalog — a brand film you couldn't shop from
The brief from the founders: keep the prestige, add the commerce. The hard part is that these two pull in opposite directions
Read All
01. Product Context & Constraint
Schedoni Modena has been crafting leather goods since 1880 — with bags priced up to €10,000. The old site treated that heritage as the product. Long video intro, heavy animation, no real catalog — a brand film you couldn't shop from
The brief from the founders: keep the prestige, add the commerce. The hard part is that these two pull in opposite directions
02. Design Approach
Editorial content stays — but repositioned as purchase justification, not atmosphere. Workshop photography, automotive heritage, founder quotes — all placed to build conviction right before a product page, not instead of one
PDP was rebuilt as the core of the site. Previous version hid details behind a slide-out panel with a full-bleed horizontal gallery — impressive, unusable. New structure: photography and purchase controls side by side, color swatches for instant comparison, expandable specs. Everything needed to commit — visible on landing
Catalog, account system, wishlist, cart, multi-currency — all new, all designed to feel like they were always part of the brand
03. System & Outcome
The redesign gave Schedoni something it never had — a site that works as hard commercially as the product does physically. Conversion-critical flows (catalog → PDP → cart) now run without friction, while brand immersion stays intact throughout. The founders went from treating the site as a digital lookbook to running it as their primary sales channel
One design system ties every surface together — editorial, catalog, product, account, support. Persistent drawers, visual mega-menu, consistent spatial logic. Nothing feels added; everything feels Schedoni
01. Product Context & Constraint
Schedoni Modena has been crafting leather goods since 1880 — with bags priced up to €10,000. The old site treated that heritage as the product. Long video intro, heavy animation, no real catalog — a brand film you couldn't shop from
The brief from the founders: keep the prestige, add the commerce. The hard part is that these two pull in opposite directions
Read All
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer
Home Page
Product Detail Page
Collections Page
Our Story Page
Events Page
My Account Pages
Client Care Page
Collections Menu
Wishlist Drawer
Cart Drawer
Country & Currency Drawer
Search Drawer
Account Drawer