Denys Tytskyi — Sr. Product Designer

01. Product Context & Constraint

Northform is a digital agency working with premium and luxury brands — Wandler, Frescobol Carioca, Joseph, 111Skin, Aspinal of London, Molton Brown, DITA. The kind of clients who expect the agency's own presence to match the standard of the work it delivers for them.

The existing site didn't. It was outdated in both design and structure — and lacked entire sections the agency needed to communicate the breadth of its offering. The brief: redesign the site, fill the gaps, and write every word on it.

02. Design Approach

This wasn't just a UI project — it was a full repositioning exercise. I owned design, copy, and content strategy end-to-end. Every headline, every service description, every blog article, every client-facing paragraph was written from scratch alongside the visual design.

The existing pages — homepage, about, services, clients, contact — were redesigned with a sharper structure and a more confident visual language. The homepage was rebuilt around proof: client logos, revenue metrics, testimonials, and a service breakdown that communicates capability without reading like a brochure.

Three major sections were designed from zero. An Expertise page mapping the agency's verticals — Luxury, E-Commerce, Beauty, Fashion, Hospitality, Jewellery — giving each a clear positioning instead of a generic "we work with everyone." An Advisory product with tiered pricing, onboarding flow, and FAQ — turning a service offering into something that can sell itself on the page. And a full Journal system with editorial categories, article templates with section navigation, social sharing, and related content — giving the agency a content voice it never had.

03. System & Outcome

The result is a site that does what an agency site should: make the work look inevitable and the next conversation easy to start. Every page builds a case — from the client grid that previews work on hover, to service pages that expand into specific capabilities, to a contact form that pre-qualifies by service interest.

An agency that serves brands like Molton Brown and DITA now has a site that belongs in the same conversation.

01. Product Context & Constraint

Northform is a digital agency working with premium and luxury brands — Wandler, Frescobol Carioca, Joseph, 111Skin, Aspinal of London, Molton Brown, DITA. The kind of clients who expect the agency's own presence to match the standard of the work it delivers for them.

The existing site didn't. It was outdated in both design and structure — and lacked entire sections the agency needed to communicate the breadth of its offering. The brief: redesign the site, fill the gaps, and write every word on it.

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01. Product Context & Constraint

Northform is a digital agency working with premium and luxury brands — Wandler, Frescobol Carioca, Joseph, 111Skin, Aspinal of London, Molton Brown, DITA. The kind of clients who expect the agency's own presence to match the standard of the work it delivers for them.

The existing site didn't. It was outdated in both design and structure — and lacked entire sections the agency needed to communicate the breadth of its offering. The brief: redesign the site, fill the gaps, and write every word on it.

02. Design Approach

This wasn't just a UI project — it was a full repositioning exercise. I owned design, copy, and content strategy end-to-end. Every headline, every service description, every blog article, every client-facing paragraph was written from scratch alongside the visual design.

The existing pages — homepage, about, services, clients, contact — were redesigned with a sharper structure and a more confident visual language. The homepage was rebuilt around proof: client logos, revenue metrics, testimonials, and a service breakdown that communicates capability without reading like a brochure.

Three major sections were designed from zero. An Expertise page mapping the agency's verticals — Luxury, E-Commerce, Beauty, Fashion, Hospitality, Jewellery — giving each a clear positioning instead of a generic "we work with everyone." An Advisory product with tiered pricing, onboarding flow, and FAQ — turning a service offering into something that can sell itself on the page. And a full Journal system with editorial categories, article templates with section navigation, social sharing, and related content — giving the agency a content voice it never had.

03. System & Outcome

The result is a site that does what an agency site should: make the work look inevitable and the next conversation easy to start. Every page builds a case — from the client grid that previews work on hover, to service pages that expand into specific capabilities, to a contact form that pre-qualifies by service interest.

An agency that serves brands like Molton Brown and DITA now has a site that belongs in the same conversation.

01. Product Context & Constraint

Northform is a digital agency working with premium and luxury brands — Wandler, Frescobol Carioca, Joseph, 111Skin, Aspinal of London, Molton Brown, DITA. The kind of clients who expect the agency's own presence to match the standard of the work it delivers for them.

The existing site didn't. It was outdated in both design and structure — and lacked entire sections the agency needed to communicate the breadth of its offering. The brief: redesign the site, fill the gaps, and write every word on it.

Read All